CEMEX
I-MetricsAsia has been a long-time research partner and supplier of CEMEX Philippines for brand health, pricing, satisfaction and product development studies. I-MetricsAsia is an accredited supplier of CEMEX Philippines for research services.
What we have done
Research commissioned by institutions that publish, and a sample of the work behind it.
Selected clients
Who we work with.
Some of our sample projects
Commissioned research we can talk about.
GFK Malaysia / Animal and Crop Health
Study of the end-to-end distribution channels of seeds in the Philippines — from manufacturer to end users. Direct consumers were segmented into three primary modes of contact and were further segmented based on their psychographic profiles to further understand the nuances in behavior and to determine the right approach in business marketing.
Bangko Sentral ng Pilipinas (BSP)
Quarterly Consumer Expectation Survey 2012. The quarterly survey was a nationwide survey covering 5,000 household interviews per quarter. The objective of the survey was to define consumers\u2019 expectations for the next quarter.
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