Research
I-Metrics Asia Pacific Corp
Why do market research?
New Product Development
Invest in market research to know if a new product will be well accommodated in the market before full scale launching of the product/service
Understanding Your Customers Better
Segment your customers according to different behaviour types, attitudes, and lifestyle
Measure customers’ satisfaction towards your product/service
Determine price sensitivity of customers towards your product/service
Minimize Risk
Identify consumers who are most likely to default/pose a credit risk
Making Investment Decisions
Get a glimpse of you and your competitors’ performance in the industry
Understand the economic, political and cultural climate of a certain territory
Identify current and future trends and practices in the industry
Type of Studies Conducted
Usage, Attitude and Imagery Research
Advertising Research
Credit Risk Modelling
Price Sensitivity Research
Customer Satisfaction
Political Research
Economic Tracking Research
Brand Tracking Research
Mystery Shopping
Product/Concept Test
Focus Group Discussion
In-depth Interviews
Type of Analysis Conducted
Frequencies and Cross Sectional Analysis
Predictive Modelling
Factor and Cluster Analysis
Conjoint Analysis
Perceptual Mapping
Full Service Market Research Firm (Qualitative)
Screener/Recruitment Guide Design
Discussion Guide Design
Moderation of Focus Group Discussions/Executive Interviews
Research Analysis
Presentation
Full Service Market Research Firm (Quantitative)
Sampling Design
Questionnaire Design
Data Collection
Data Analysis
Predictive Modeling
Report